Smartphones have the highest profit margins in the cellphone market. This finding is now a study by German Bank analyst Brian Modoff with impressive figures substantiated. The Wall Street Journal has it in its online edition published.

In his study Modoff the Verhältlnis of the global market shares of manufacturers and the profits generated are investigated. Especially Apple and BlackBerry manufacturer Research in Motion (RIM) can be singled out here. Although only three percent of all units sold in 2008 originating from them, they were 35 percent in the same year, generated operating profits. For 2009 the analyst expects even a share of fabulous with a 68 percent global market share of only 5 percent. Both are hochspezialisiserte smartphone manufacturers, with only a few devices on the market are represented. They have an entire ecosystem of ancillary services tied to their hardware: Apple with the App Store and iTunes and RIM, with its push e-mail service.

In the booming smartphone market segment are distributed differently, here are Apple and RIM on 32 percent. It is no coincidence that the manufacturers Sony Ericsson and Motorola, the smartphone trend completely overslept have, especially in a severe crisis. Manufacturer of simple cell phones are very widely established in the mass market, but it can only generate a relatively low profits. The best example is Nokia. The Industry Leader in 2008 came a market share of 46 percent, the Gewinnannteil but only at 55 percent. The company had in the last week’s disappointing quarterly figures present.